Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Sunday, March 27, 2016

Kin and Kindred

It’s Easter. Like many people, I have fond memories of family gatherings for dinner on Easter and Thanksgiving, exchanging presents on Christmas Day, family outdoor cookouts on the Fourth of July or Labor Day, celebratory drinks on New Year’s Eve, or devouring chocolate cake on someone’s birthday. Most of those original family members are gone now, victims of old age or disease. Those few remaining are scattered to the four winds.
This Easter I’m connected, not by birth blood but by spilled blood, to an exciting extended family of friends.

I feel blessed to be part of a vibrant community of crime writers and horror writers who are indeed like family to me. I’ve been active in the Science Fiction and Fantasy communities since leaving active military service in the 1970s, and I’ve been a member of HWA since its inception. I’ve recently rejoined the Mystery Writers of America. I look forward to re-connecting in person with my writer friends at annual conventions. We stay connected during the rest of the year via Facebook, e-mails, and by reading stories and novels written by our family of friends. But now it’s time to get up close and personal.

April may be the cruelest month, but April is also the beginning of the busy convention season. I begin with panels and signings at Odyssey Con in Madison, Wisconsin, Midwest Mystery Writers readings in Chicago, Stokercon in Las Vegas, and I get to return to Madison for Wiscon on Memorial Day. Printers Row weekend is in Chicago in June. I go east to New York City for Thrillerfest in July, then west to MidwesternconII, the World Science Fiction Convention, in Kansas City during August. September sees me in New Orleans for Bouchercon, October is World Fantasy Con in Columbus, Ohio, and November is Windycon in Chicago. In between, I’m scheduled to do signings at bookstores and teach a class in the history of science fiction and fantasy at Rock Valley College. Each of these events is an opportunity not only to sell novels, but a time to meet and greet new and old friends. It is such friends that make life worth living.

Venturing out of the safety of my comfortable cocoon can be scary. Each year I’m reborn as an older version of myself. But the child that is within me emerges, and I’m at home with readers and writers who are more like me than most of my own family. My parents and grandparents were readers. So, too, is my daughter. My wife Gretta was a reader, and my ex-wife Teddie is still a reader of thrillers. Elizabeth Flygare is a reader and writer, though she prefers character-driven mainstream literature to thrillers and SF. But I boldly seek out new readers to welcome into my family because I love to share what I read and write, and I love to learn what others are reading and writing. It’s that love of the written word that connects us and unites us. It’s the spilled blood on the page that binds us.

It is written that the spilled blood of the only-begotten son of God redeems us, but it is the spilled blood of man that scares the be-Jesus out of us.




Thursday, December 31, 2015

Happy 2016

2015 was a great year, and 2016 will be even better


My modest goals as a writer: Write and sell two novels and two short stories every year. I started that practice in 1982, and I completed two novels and ten short stories that year while working a full-time job as a hotel manager. I also served thirty days on active duty as a Chief Warrant Officer with the U. S. Army Reserve. I sold one of those two novels the following year, and the other novel sold in 1985. Four of the ten stories saw print by 1984, and the other six were gobbled up by small press magazines before 1990.

I continued writing two novels and ten short stories each year through 1994. I sold eight novels and fifty-six short stories during that twelve-year period. All eventually appeared in print.

Most went out of print before the start of the new Millennium, although several of my short stories continued to be reprinted in anthologies from Pinnacle or in translations appearing from foreign publishers in various European and Asian languages.

When I returned to writing fiction in 2012, I had the same goal: write two new novels and two new short stories each and every year. I completed Abandoned and Deviants in 2012, Winds and Darkness in 2013, Light, Icepick, and Spilled Milk in 2014,and Meat Cleaver, Axes to Grind, Running Out of Time, and Pinking Shears in 2015. I sold Abandoned and Deviants both in 2014 (Eldritch Press published Abandoned in March 2015 and Damnation Books still hasn’t set a definite pub date for Deviants). Crossroad Press brought out new digital editions of The Devil Made Me Do It, Claw Hammer, and Daddy’s Home in 2014, and they published Pickaxe, Icepick, Pinking Shears, Axes to Grind, Meat Cleaver, and Running Out of Time in 2015.

Three of my short stories appeared in print in 2015. “Dolls” was published in Weirdbook 31 in September, “After the Fall” was published in the Fall 2015 issue of The Horror Zine, and “Who Knows What Evil Lurks” was revised for the August 2015 issue of Pulp Adventures 18.

2015 was very good year.

2016 promises to be even better.

The Devil Mad Me Do It Again and Again, a new short fiction collection containing twenty stories previously-published in anthologies and magazines,  should be out by March.

I’m putting final revisions on Sledgehammer, the latest novel in my Instruments of Death series. Impossible is an sf thriller, part of my Under the Gun series. I’m working on sequels to Spilled Milk, Winds, and Daddy’s Home. Come Hell and High Water is a supernatural thriller about the End of Times. And Final Exam is an exciting forensic science novel with an aging female pathologist who is teamed with a retired detective to teach criminology at a State University. When faculty members become targeted by a serial killer, two over-the-hill sleuths and a handful of students must track down the killer before they become victims themselves.

I’m also experimenting with first-person present tense in short fiction.

2015 was a busy year for public appearances and autographing, and 2016 promises to be even busier. I’m already committed to attending MidAmericon II in KC, Thrillerfest in NYC, Bouchercon in New Orleans, Stokercon in Vegas, and Wiscon, World Fantasy Con, and Windycon in the Midwest.

I wish all of my friends and fans the world over a very Happy New Year. I look forward to seeing you in person in 2016.






Wednesday, November 4, 2015



I have never before asked for reviews nor submitted works for awards. I have never before asked another author for a blurb.
This year is different. This year I turned seventy-one. Most of my friends and many of my acquaintances have perished from this earth. People I depended on to review my works or edit them or recommend them or nominate them for awards are no longer able to do so.
When Gretta, my wife of nearly thirty years, died suddenly of a massive heart attack in 2012, I began writing again from scratch. In essence, I started life over. Writing was all I had to keep myself sane in a world turned upside down. Writing gave new purpose to my life and allowed me to mix fantasy with reality in healthy ways. I completed novels I had started thirty years ago and I began new novels in a variety of genres.
This year—2015—some of those novels appeared in print for the first time. Two new short stories—“Dolls” and “After the Fall”—were published in magazines. Several of my out-of-print novels and short stories were reprinted or appeared as e-books. 2015 has been a marvelous year, and 2016 appears to be even better.
Fame and fortune are fleeting. Some of my titles became momentary best-sellers, then dropped in rank like a rock hurled over a cliff. A few readers were kind enough to write reviews on Amazon or Good Reads. One or two favorable reviews also appeared in magazines or on blogs. I’m grateful for each of those unsolicited reviews, and I hunger for more.
Nelson Algren told me once that a writer needs to ask everyone—friends and strangers alike—to buy his books. “Buy my books and the autograph is free,” he said. “No one will buy your work if you don’t ask.”
Algren was right. Writers must first ask agents or editors to buy their works in manuscript, and then they must ask readers to buy their published works.
It goes against my grain to ask for anything. I was raised to be an independent person, totally self-reliant. If I couldn’t do it by myself, I didn’t bother to do it.
But now I’m asking. I ask you to buy my books and read them. I ask you to leave reviews on Good Reads and Amazon.com and Barnesandnoble.com. I ask you to review my works in print and on blogs. I ask you to talk about my works with anyone who might be interested.
Frederik Pohl used to tell me, when we chatted in con suites at Windycon or Chicon, that a writer is always too close to his own works to judge if they’re good or bad. That’s why we need editors. And reviewers. And awards.
And, I might add, why we need blurbs from other authors. People really do judge books by their covers and cover blurbs from names readers recognize.
Up until now, I have been scrupulous about not allowing burbs on my books. Personal letters from Karl Edward Wagner, Richard Laymon, Mort Castle, Jerry Williamson, Dave Silva, and others who have read my stuff and took the time to tell me nice things about my writing are personal. I treasure them and never asked if I could share them in print.
Nor do I brag about awards I have won or the nominations for awards I haven’t won. I did not solicit those awards and was pleasantly surprised when I received them. I keep the certificates and trophies in the basement where I store old trunk stories, ARCs, page proofs, and thousands of books I have read and cherish. All of my papers and books will pass to the sff archives at Northern Illinois University when I die. I expect the awards will end up there, too.
But I’m alive and well and still writing, and now I’m asking friends and fans and readers and reviewers to consider my latest works for review and for awards. There will be more Paul Dale Anderson novels and stories appearing in print next year and the year after next. I’ll be asking other writers for blurbs to put on the covers.
If you’re an author who wants readers, you’ve got to think long term. No one lasts long-term in this business without a little help from his friends. So, at long last, I’m asking my friends and followers and fans and fellow fiends for help.
If you like my stories, say so. If you don’t like them, say that, too. Let me know if you want to see more of what I write. If you think my stories or novels are worthy of awards, nominate them for a Stoker or a Nebula or a Hugo or an Anthony. But do it only because you want to, not because I asked.



I have never before asked for reviews nor submitted works for awards. I have never before asked another author for a blurb.

This year is different. This year I turned seventy-one. Most of my friends and many of my acquaintances have perished from this earth. People I depended on to review my works or edit them or recommend them or nominate them for awards are no longer able to do so.

When Gretta, my wife of nearly thirty years, died suddenly of a massive heart attack in 2012, I began writing again from scratch. In essence, I started life over. Writing was all I had to keep myself sane in a world turned upside down. Writing gave new purpose to my life and allowed me to mix fantasy with reality in healthy ways. I completed novels I had started thirty years ago and I began new novels in a variety of genres.

This year—2015—some of those novels appeared in print for the first time. Two new short stories—“Dolls” and “After the Fall”—were published in magazines. Several of my out-of-print novels and short stories were reprinted or appeared as e-books. 2015 has been a marvelous year, and 2016 appears to be even better.

Fame and fortune are fleeting. Some of my titles became momentary best-sellers, then dropped in rank like a rock hurled over a cliff. A few readers were kind enough to write reviews on Amazon or Good Reads. One or two favorable reviews also appeared in magazines or on blogs. I’m grateful for each of those unsolicited reviews, and I hunger for more.

Nelson Algren told me once that a writer needs to ask everyone—friends and strangers alike—to buy his books. “Buy my books and the autograph is free,” he said. “No one will buy your work if you don’t ask.”

Algren was right. Writers must first ask agents or editors to buy their works in manuscript, and then they must ask readers to buy their published works.

It goes against my grain to ask for anything. I was raised to be an independent person, totally self-reliant. If I couldn’t do it by myself, I didn’t bother to do it.

But now I’m asking. I ask you to buy my books and read them. I ask you to leave reviews on Good Reads and Amazon.com and Barnesandnoble.com. I ask you to review my works in print and on blogs. I ask you to talk about my works with anyone who might be interested.

Frederik Pohl used to tell me, when we chatted in con suites at Windycon or Chicon, that a writer is always too close to his own works to judge if they’re good or bad. That’s why we need editors. And reviewers. And awards.

And, I might add, why we need blurbs from other authors. People really do judge books by their covers and cover blurbs from names readers recognize.

Up until now, I have been scrupulous about not allowing burbs on my books. Personal letters from Karl Edward Wagner, Richard Laymon, Mort Castle, Jerry Williamson, Dave Silva, and others who have read my stuff and took the time to tell me nice things about my writing are personal. I treasure them and never asked if I could share them in print.

Nor do I brag about awards I have won or the nominations for awards I haven’t won. I did not solicit those awards and was pleasantly surprised when I received them. I keep the certificates and trophies in the basement where I store old trunk stories, ARCs, page proofs, and thousands of books I have read and cherish. All of my papers and books will pass to the sff archives at Northern Illinois University when I die. I expect the awards will end up there, too.

But I’m alive and well and still writing, and now I’m asking friends and fans and readers and reviewers to consider my latest works for review and for awards. There will be more Paul Dale Anderson novels and stories appearing in print next year and the year after next. I’ll be asking other writers for blurbs to put on the covers.

If you’re an author who wants readers, you’ve got to think long term. No one lasts long-term in this business without a little help from his friends. So, at long last, I’m asking my friends and followers and fans and fellow fiends for help.

If you like my stories, say so. If you don’t like them, say that, too. Let me know if you want to see more of what I write. If you think my stories or novels are worthy of awards, nominate them for a Stoker or a Nebula or a Hugo or an Anthony. But do it only because you want to, not because I asked.

Wednesday, August 5, 2015

Ask me for my autograph

Rebuilding your readership one reader at a time isn’t easy. My horror novels have been out of print for a quarter of a century, and I have only just began to see my new suspense thrillers appear in print. I tried advertising on Google, in the pages of The Big Thrill, in various media. I sent out news releases and free review copies. I appeared on panels at science fiction and fantasy conventions and did readings, autographings, and group signings at the World Horror Convention, The Nebula Awards, OdysseyCon, and bookstores all over the country. I hawked books during television interviews, and I maintained a presence on Facebook, Twitter, LinkedIn, GoodReads, Library Thing, and Amazon. I maintain multiple websites and write weekly blogs on Blogger, WordPress, and Tumbler. New short stories bearing my by-line have appeared recently in Weirdbook, The Horror Zine, and Pulp Adventures. All of this is, of course, necessary to rebuild name recognition. But what really sells books is repeat customers and word-of-mouth. Faithful fans who buy everything I write and tell their friends about me are precious.
What I haven’t done and need desperately to do is stay in contact with each of those fans. I’m a shy guy and my comfort zone is reading and writing alone at home. I don’t answer my telephones when they ring, and I don’t respond to e-mails in a timely manner. I am on Facebook nearly every day, and I do respond to most messages. So, if you want to contact me, message me on Facebook. And if you just want to learn about what I’m currently working on, what appearances I have planned at conventions or bookstores, when my latest novels will be released, or follow my fictional adventures, sign up for my monthly newsletter at http://www.pauldaleanderson.net/contact/. You can also read my weekly blog at http://www.pauliedaleanderson.com.

And never be hesitant to ask me for my autograph (except on a blank check). If you buy my books, I owe you a personalized autograph.




Saturday, August 1, 2015

Sometimes I write short stories

Although I’m best known today for writing series suspense thrillers such as my Instruments of Death (Claw Hammer, Pickaxe, Icepick, Meat Cleaver) e-book series from Crossroad Press and my Winds novels from Eldritch Press and 2AM Publications (Abandoned, Darkness, Light, Winds, Time), I still write stand-alone novels (Deviants, forthcoming from Damnation Books) and occasional science fiction or horror short stories for magazines and anthologies. “After the Fall” appeared this week in the Fall 2015 issue of The Horror Zine Magazine (http://www.amazon.com/Horror-Zine-Magazine-Fall-2015/dp/0692482067/ref=asap_bc?ie=UTF8). “Dolls” is scheduled to appear in Weirdbook 31. And “Who Knows What Evil Dwells” appeared today in Pulp Adventures 18 (http://www.amazon.com/Pulp-Adventures-18-Model-Corpse/dp/151510110X/ref=sr_1_1?s=books&ie=UTF8&qid=1438453189&sr=1-1&keywords=pulp+adventures+18).
I love reading and writing short fiction. I work on short stories concurrently with novels. Like most writers, I have thousands of story ideas in various stages of development. Novels, of course, are more lucrative than short stories. I make my living by writing novels, but I gain new readers from placing short stories in magazines and anthologies. Short stories introduce readers to my writing, and many of those readers go on to buy copies of my novels. Short stories, not unlike blog posts, are an excellent way to showcase a variety of my writing styles. I prefer to use multiple viewpoints in novels, but I normally limit short stories to a single viewpoint character. I hate first-person narratives in novels, but first-person is perfect for blogs and many short stories. Yes, Elizabeth. I do sometimes write in first person. I have even written some—but not many—first-person novels. There is a time and place for everything.




Tuesday, June 30, 2015

My visit to the real world 6-30-15


After months of little more in life than writing and book marketing, I emerged today to mow the lawn, buy new bookshelves, and do a few mundane tasks that needed doing.

Elizabeth Aisling Flygare was nice enough to buy me dinner and introduce me to mocha shakes at Arby’s. We looked for bookcases at Furniture Row, but they were oversized or priced far beyond my meagre budget. We did find a five shelf bookcase at Target for only $26.99 that I’ll need to assemble myself. I bought that, plus a ton of cat food. I also bought a container of Liquid Plumber drain restorer for my kitchen sink. The drain opener set off an alarm at checkout causing the clerk to need to scan my driver’s license. It seems that drain opener is now treated as a controlled substance, not unlike pseudoephedrine. Misguided youths are using liquid drain cleaner to get high. Stores are required by law to keep a copy of my driver’s license for 2 years each time I purchase pseudoephedrine allergy medications or liquid drain opener. If I try to buy more than the normal amount in a 2 year period, I will be declared a potential drug dealer and investigated.

And then, when I bought a Fiskars hardened steel saw that I intended to use to trim unwanted elm trees sprouting in my yard, the alarm sounded again. This time I already knew why. It’s the kind of bone saw serial killers in my Instruments of Death novels use to dismember human bodies. Heh heh. Honest, officer. I was only planning to use that saw on trees. Heh heh.

The killer of the evening, though, was a visit to the local Barnes and Noble store at Cherry Vale Mall where the fiction section was being reduced to make room for displays of toys, graphic novels, and games. None of my novels were displayed on store shelves. The customer service desk said they would be happy to order single copies to send directly to my home, but they did not stock my titles. My books were listed in their online catalog, but the titles were not part of the local store’s inventory. Neither were Andrew Vachss’ novels, nor Joe Lansdale’s, nor Alaya Dawn Johnson’s. They did carry Jonathan Maberry’s Joe Leger series and I found all of James Patterson, Stephen King, Dean Koontz, and Jo Nesbo.

Elizabeth asked me on the way home if I were depressed because today was the official release day for Darkness and no store had it available. It is still on pre-order at Amazon and B&N.com. I wasn’t depressed. But I was disappointed.

So now I am ensconced back at my keyboard after a brief visit to the real world. I think I will hide here for awhile until it’s safe to venture out again.

Maybe by then my titles will be in the stores where customers’ drivers licenses will be scanned and saved for two years because my books are considered dangerous when consumed in quantity.

Tuesday, June 9, 2015

What I Learned at the 2015 Nebua Awards


What I learned from attending the 2015 Nebula Awards

I just returned from the Nebulas. Wonderful to see so many of my old friends at the Awards ceremonies and receptions. I had to take second looks to recognize some of those old friends because they have literally become old (not just older, but real-world old) and now have grey or white hair and, in some cases, extra pounds around the middle or walk with the help of a cane or walker. It’s the ancient story of Cane and Able made flesh: we seniors need canes in order to be able to walk. Some of my old friends recognized me, and some didn’t. Esther Friesner bumped into me in the SFWA hospitality suite and said, “I know you. Where do I know you from?”

After a voluntary absence from major science fiction and fantasy publications for more than twenty-five years (although I did remain an active SFWA member and attended the 2005 Nebulas), none of the younger puppies (no relation to the sad or rabid puppies) recognized my face, my name, or my writing. I wasn’t really surprised because something similar happened when I attended the Stokers in Atlanta and Odyssey Con and Wiscon in Madison, so I prepared in advance to make new friends by handing out printed business cards and free pens.

Once or twice I even actively engaged in lively conversations with new writers. I’m the shy guy who prefers to sit in the shadows and listen to conversations and observe human (and inhuman) interactions. Lively conversations are not my forte, except when penning written dialogue. I was born with a physical speech defect and I get tongue-tied easily. Few people know that about me. I had corrective surgery as an infant, and I endured remedial speech classes at Rolling Green Elementary School from second through sixth grades. My speech handicap is one of the reasons for my extraordinary shyness.

I learned, at a very early age, to write rather than speak. My comfort zone is sitting behind a typewriter keyboard (now a computer keyboard) to communicate. When I get tongue-tied or stutter, I can easily edit it out of written words.

I can, of course, edit real-world spoken conversations. I acquired the necessary skill sets while completing research for my master’s thesis and doctoral dissertations in Ed Psych. I usually refrain from toying with people’s memories because I don’t think it’s ethical without informed consent. That’s the type of thing villains in my novels do.

Some of you know I am an accomplished hypnotist and NLP practitioner. I was Board Certified by the National Guild of Hypnotists and I taught hypnotism to students in my own school at the enTrance Center and in college-level classes. I helped people recall past-life memories and reframe memories from their current lives. It is ethical to use my skills for therapeutic purposes. I have mixed feelings about using them in sales and marketing, although I am aware they can be highly effective.

Some of the writers I encountered at the Nebulas do use, whether consciously or subconsciously, the same skills for marketing themselves and their fiction. Blake Hausladen is an expert at marketing his books. Richard Thomas, besides being a fine writer, is personable and friendly and promotes other writers, thereby promoting himself in the process. Many of the up-and-coming writers are primarily auditory, and they have excellent story-telling skills because they can translate everything they hear directly into words. Since I am primarily auditory-digital, I translate into symbols before I can translate into spoken words or words on paper. I often get locked into left-brain activity for ninety to one-hundred and thirty minutes where I am lost in thought and can’t respond automatically. I know how to overcome that limitation, but I must consciously choose to do so. It takes extra effort on my part. I’m not always willing to expend the extra effort.

            But I did learn a lot from meeting and interacting with people at the Nebulas this year. I made new friends and renewed old acquaintances. I learned that name recognition and awards are even more important than most people believe.

            I also learned that writers are readers and they buy books. But writers, like fans, buy books only from names they know. There are far too many books available to waste time and money on books that aren’t guaranteed good reads.

            The value of awards—whether Nebulas, Stokers, Edgars, or Hugos—is they have been previously vetted by a large number of readers. Award winners are considered worth reading and knowing. I’m grateful I was able to rekindle (no pun intended, Amazon) relationships with former Nebula winners and get to know future award-winners. Thank you SFWA for the wonderful memories. It was worth every minute spent away from my keyboard.

 

 

Sunday, May 31, 2015

What’s in a Name? On Author’s Names and Creating an Author Brand



 

When I taught novel and short story writing for Writers Digest Schools back in the 1980s, many of my students asked me if they should change their auctorial names. Either they had very common birth names that wouldn’t stand out on bookstore shelves or they possessed very unusual names that revealed their religion, ethnic heritage, gender, or were too long to easily fit on a book’s cover and spine. Since I had only recently begun using my own name after employing a variety of pseudonyms on much of my published work for a variety of reasons, I urged students to choose one name, preferably their own name, and stick to it throughout their careers. I had learned that what matters more than the name itself is the quality and quantity of work associated with a name. A rose by any other name would smell as sweet, but a bouquet of bright-colored sweet-smelling roses matters most of all.

Literary history, like music history, is filled with one-hit wonders. Margaret Mitchell and Harper Lee come immediately to mind. Some writers pen a masterpiece first-time out and never write anything again because they feel nothing else they would write could surpass or even come close to their masterpiece. Some writers have only one story to tell, and that’s okay.

But the publishing game depends on selling lots of books. Publishers, like readers, seek out brand names they can trust to deliver consistent product each and every time. We choose those brands we know over no-name generics from displays in bookstores, grocery stores, and online retailers. We know what we like and we like what we know.

Two of my favorite writers are Henry Kuttner and Catherine Lucille Moore. Both were prolific authors who wrote under pseudonyms for a variety of reasons. Not unlike Alice Bradley Sheldon who wrote under the pseudonyms of both James Tiptree, Jr., and Raccoona Sheldon, Moore chose the androgynous name of C. L. Moore to disguise her gender in the male-dominated genres of science fiction and fantasy. Moore proved that a woman could write sword and sorcery as well or better than most men regardless of name. But Moore and Kuttner would be better remembered today if they had penned everything under their own names, or one consistent pseudonym, than writing under so many different names.

Some brand-name writers choose pseudonyms when writing outside their genre or writing in styles different than their fans expect. Stephen King wrote novels as Richard Bachman, Dean Ray Koontz as D. R. Dwyer, Leigh Nichols, Brian Coffey, Owen West, and Richard Paige, and Joanne Rowling wrote novels as J. K. Rowling and Robert Galbraith. Their already-established reputations were enhanced when it was revealed they were capable of writing outside their known genres. Though their pseudonymous novels sold reasonably well on their own, they became best-sellers only when the authors’ true names were added to the covers. Brand names sell books. Period. End of sentence.

My own birth name is too long to fit comfortably on book covers. There are far too many Paul Andersons in the world, and I don’t want to be confused with the legendary Poul Anderson (I was once on a panel at an sf convention where Poul Anderson was GOH and I was listed on panels as “the other Poul Anderson”). I have writer friends named Paul Michael Anderson and Paul Thomas Anderson. When I was a kid, I was teased for having the same name as Olympic weightlifter Paul Edward Anderson. I now use my full birth name on books, and my current publishers break up my name into two lines on book covers to accommodate the length. I no longer deal with publishers who won’t.

Friends like Mort Castle call me P. D., and Wayne Allen Sallee affectionately calls me PDA. My parents called me “Dale” or “Paul Dale” because my father was Paul Anders Anderson. Most of my male cousins on the Anderson side of the family were given Dale as a middle name to commemorate our Dalecarlian or Dala heritage from the Swedish province of Dalarna. I set my Instruments of Death series of police procedurals in the fictitious town of Riverdale in Dale County in honor of my Dalecarlian heritage. In Mysterious Ways, the forthcoming sixth novel in the Winds series, I honor Dalecarlian magic and explain the origins of the Dala Horse.

Paul Dale Anderson disappeared completely from bookshelves for twenty-some years while Paul Dale Anderson, MS Ed, MA, BCH, CI did medical research, wrote journal articles, and worked on doctorates. When I reappeared as a fiction author after the death of my wife, few genre readers remembered my name.

That became painfully apparent when I began book tours last year. Although some fans and book collectors asked for autographs on old copies of my published novels and anthologized stories and John Everson and Bill Gagliani even asked me to read one of my published stories at their late-night panel on erotica and horror, some fellow panelists had no idea what I wrote. Despite serving as an elected Vice President of HWA and as a trustee who signed the original HWA charter, HWA members at registration couldn’t find my convention name badge and gave me an anonymous blank attendee badge. My name was misspelled on the mass signing list and on panel placards. It took nearly the duration of the entire World Horror Convention for people to begin recognizing me. Only two people asked for my autograph during the Friday night mass signing, but by the end of the convention a few dozen more asked me to sign copies of my books (including one collector who had acquired copies of all my out of print titles).

I am the invisible man, the man nobody knows. My name is too long and too confusing with other writers to remember. Many of my contemporaries have died or no longer make the convention circuits. I am a ghost.

Part of the problem is I’m shy. I’m a writer whose comfort zone is sitting alone at the keyboard. I don’t aggressively ask people to buy my books. I’m the quiet guy who observes. I know you, but I don’t want you to know me.

I write about you. Sure, some of me appears in my writing, but I’m really writing about and for you. See if you don’t recognize yourself in my stories.

 

            I’ll be signing trade paperback copies of Abandoned and Darkness at the Nebulas in Chicago next Friday and at the Printer’s Row Lit Fest on Saturday. Paul Dale Anderson is prominently displayed on the covers of both titles. I don’t care if you remember my name. I do care that you read and remember my stories.

Thursday, May 21, 2015

Buy My Books


My passion is reading and writing. I love to read more than anything else in the world, and I love to write just as much. I love to read my own stories as much as—often more than—I love to read stories written by other writers. That’s incredibly helpful when I revise a story for publication. I read the story over and over again, revising as I read, until the whole story feels right to me.

 I always purchase copies of my own books to hold in my hand, sniff the paper and ink, and treasure the words. I’m always amazed at what emerges from my imagination. Did I really write that? Is the writing as good as other works I’ve read? Does it hold my attention from page one to the final “The End”? Am I as passionate about the story on the last page as I was on the first? Will I do as well or even better with the next novel I write?

            If you’re a writer, you know what I mean. When one of my stories brings tears to my eyes and a satisfaction to my heart, I know how a genii feels when he grants three wishes to someone.

            What makes passion meaningful is the combination of suffering and ecstasy inherent in all worthwhile human endeavor. You’ve got to be willing to endure the bad along with the good. We learn by doing. We grow by choosing. We live by gaining and losing. We evolve by being involved. There is great risk to life. The greater the risk, the greater the reward. Passion means giving it all or nothing with no holds barred. Grab onto the golden ring and never let go. Follow your dreams through hell and back. Love every minute of the struggle. Persevere. Go for the gold. Dive right in and become immersed. Emerge scarred but exhilarated. Be willing and eager to do it again.

            Imagination is so wonderful and powerful that it carries us away to other worlds. It enables us to be many different people at the same time. It allows us to enter the hearts and minds of beings so completely different than us that we can barely comprehend their alien reasons for acting as they do until we realize that a part of them is a part of us and vice versa, and maybe they aren’t so different after all.

            Reading and writing are my passions. Telling stories is my purpose in life. Some of my stories satisfy one type of reader and have no salience for other types of readers. My Winds series (Abandoned, Winds, Darkness, Light, Time, Mysterious Ways) offers novels of supernatural suspense to readers who wonder about the meaning of life and death, who peek at the past to understand the future, and who seek truth in fiction. My Instruments of Death series (Claw Hammer, Daddy’s Home, Pickaxe, Icepick, Meat Cleaver) offers fast-paced pulp-style murder mysteries with dedicated detectives and modern forensic scientists to readers who worry about the here and now. My stand-alone novels and short stories are hard looks at flawed characters. There’s something for everyone in what I write, but not all of my novels and stories will please everyone. Pick and choose what you like.

 Buy my books and share the passion. Claw Hammer is on sale for Kindle this week. Only 99 cents for a good read.

           

           

Friday, May 15, 2015

The Real Secret to Success as a Writer of Fabulous Fiction


The way this whole writing thing works

© 2015 Paul Dale Anderson

 

If you haven’t figured it out yet, let me save you time and heartache. There is only one way to get rich as a writer.

Well, actually, that’s a lie. Writers tell lies for fun and profit, you know, and I’m no exception. There are probably as many ways to get rich as a writer as there are ways to win the Powerball Lottery.

But there is only one quick, easy, and sure way to get rich as a writer.

I’ll reveal that secret to you shortly. It took me nearly seventy years of writing in multiple genres and writing under multiple pseudonyms to learn the secret.

I read every writing manual and book I could find. I attended every writing conference I could afford. I wrote my heart out religiously every single day, and when I wasn’t actually writing I was thinking about writing. I became a master craftsman. I communicated with other writers and with editors in person, by snail mail, and via e-mail, telephone, and IM. I became an editor myself for both major and small press publishers. I submitted manuscripts via slush, agents, Submittable, and in person. I pitched in elevators, over lunch, and in bars. I became an active member of SFWA, MWA, HWA, ITW, and the Author’s Guild. I participated in panels and workshops at Worldcons, regional cons, and prestigious conferences. I was a Guest of Honor more than once. I earned my living as a professional writer who waited patiently for advances and royalty checks to roll in so I could pay rent, buy food, and make monthly health insurance premiums or pay medical bills. I dutifully filled out my Schedule C every year for forty years and even incorporated and filled out a separate annual return as a subchapter S corporation. I knew the writing business like the back of my hand. I weathered the death of a spouse, the death of a beloved agent, the deaths of friends and family members and mentors, and I personally survived a diagnosis of a deadly cancer that should have killed me decades ago and didn’t because I hadn’t finished writing the Great American Novel yet. I survived the digital revolution and learned to use Word and Scrivener and Adobe Creative Suite In-Design. I learned to create and market e-books and audio books as well as how to write fabulous fiction.

So what is this valuable secret I learned along the way? What is the one, sure way to get rich as a writer?

Stephen King knows this secret. So does Dean Koontz. So do I. And soon you will, too.

During recent book tours for my Winds series of supernatural thrillers and my Instruments of Death series of police procedurals, I met thousands of successful writers doing mass signings in bookstores and at conventions. I appeared at workshops and on panels alongside NY Times Bestselling Authors. I attended the Bram Stoker Awards, the Nebulas, the Hugos, the Anthony Awards, and the World Fantasy Awards. I spoke with thousands of professional writers and hundreds of thousands of dedicated readers and wannabe writers. What was the single stand-out factor every one of those people I met had in common?

Few had either the time or cash to pay $24.95 for six hundred plus pages of well-written fiction, but they were all eager to devote more than twice that to attend week-long conferences where they readily purchased non-fiction about the art and craft of fiction writing. They spent hours combing blogs and websites of well-known authors searching for clues to success. They bought multiple fiction books by writers who had published short articles or short books on the art and craft of writing and didn’t buy the books of authors who had not. Not only do successful authors make lots of money from writing about writing, but they make money from selling their fiction to people who have read those non-fiction works and personally identify with the author.

Not only does writing a book about writing generate significant revenue from that title alone, it makes your novels sell like hotcakes. Many mid-list authors earn more from their non-fiction books on how to write than from sales of their multiple novels. Combining both works magic. I’m willing to bet that Stephen King earns nearly as much from On Writing: A Memoir of the Craft (which is superb, by the way, and every writer should read it) than he earns from novels that have not been made into motion pictures. When Steve was just starting out and not yet a household word, he regularly contributed articles on writing to Writers Digest and The Writer. He shared what he learned as he learned it. It was a kind of Pay-It-Forward type of thing. And it worked. It helped establish Stephen King as a brand name.

Don’t get me wrong. You still have to write great fiction and plenty of it to become a best-selling author and stay at the top of the charts. But thinking about and writing about the process of writing is an important part of the process to becoming a successful author. Writing success doesn’t manifest until your words appear on paper or are otherwise published. The more words you write the better your writing becomes. The more works you have in print and available for sale, the more you sell. It’s really as simple as that.

But, first, readers need to know your name and know what to expect from you. Writing about what you go through to produce your fiction gets your name out there and also tells readers what to expect from your fiction. It’s a win-win for everyone. Name recognition goes a long way to establish you as someone worth reading.

I’ll tell you more secrets in upcoming blog posts. Here are a few hints of what’s next to know if you want to be a best-selling author.

Sleep and wake up with ideas – the silver dollar trick of Tom Edison.

The marketing rat race.

Selling yourself – Isn’t prostitution illegal?

Becoming a brand name.

Only 2 ways to get rich as a writer: sell to the movies or write about writing.

The difference between being a great writer and a successful author.

How to use the trance state to write great fiction and entrance your readers.

 

Tuesday, April 14, 2015

What I like to read and review


I learned a long time ago not to waste my time writing reviews of books I didn’t like. Reviews and criticisms are, after all, purely subjective matters of opinion. Other reviewers and readers may see things differently. I write reviews today for personal reasons, not for money as I once did nor for a minor byline in a newspaper or magazine. My main reason for writing reviews is to remind me of what I’ve read that I liked and primarily why I liked it. One of my greatest joys as a public and college librarian was performing readers’ advisory, recommending good books to library patrons. Since I retired as a librarian, I have posted reviews on my blogs and websites as a kind of readers’ advisory. And, because I am an author myself, I write reviews of good books and good short stories because I know how important reviews can be for sales and furtherance of an author’s career. Good writers deserve good reviews. Heaven knows, there are too few good reviews of works worthy of praise.

            So I write favorable reviews (usually 5 stars, but occasionally only 4 stars) of novels and anthologies. Anything worth less than 4 stars isn’t worth wasting time to write about. I always read every word of the books I review. If I can’t finish a book, I don’t try to review it.

            There are many worthy books I don’t take time to review because there are enough other reviewers who have raved about those works that I don’t need to add my voice to the multitude. I like being first to post a good review. I don’t mind being second or third. If I’m the tenth or twentieth, why bother? I do make a few exceptions. But those are few and far between.

            I read widely in all genres. I dearly love a good story. I buy and read nearly everything written by friends and acquaintances, but I seldom post reviews of close personal friends. I don’t want to be asked, “Why did you review his book, but you didn’t review mine?” Since many of my friends are authors, I can’t write reviews of everything my friends write. But, rest assured, I will buy your books and read them. Don’t be surprised if I ask for your autograph the next time we meet.

            I was raised in the pulp tradition, and I dearly love a good action story. I am also a trained cognitive scientist and I love psychological suspense that analyzes motives for behavior. When an author allows me to get into the heads of her characters and actually experience thoughts and feelings, I am ecstatic. When an author then shows actions consistent with the character’s mind-set, I’m hooked.

           

Saturday, March 7, 2015

Why I write and go to conventions


I write novels because writing novels makes me happy. When I’m not writing or reading, I’m not happy. Anything that takes me away from reading and writing for more than an hour or two throws me into a blue funk.

Marketing my writing takes away from what precious little writing time I have each day. I try to do marketing tasks while taking a break from writing or revising, and I usually break for an hour or two in the afternoon and then again between nine and eleven PM to read e-mails, return phone calls, and attend to social media.  During this afternoon’s break, I put my current novel aside and ventured to the local Barnes and Noble store in the mall to see if they had displayed copies of Abandoned (my new novel released by Eldritch Press on March 1st) in the front of the store or on the shelves. The local B&N did have copies on order, but no copies prominently displayed as one might expect them to do for a local author. They assured me they would have plenty of copies available for the autographing I have scheduled in their B&N store on April 18th.  I want to believe them.

With multiple new novels appearing this year, I’ve already committed to appearing on panels or do autographings at Odyssey Con, World Horror Convention, Wisccon, Nebula Awards, Sasquon, World Fantasy Con, Windycon, and Bouchercon. I’ve had to turn down other invitations to be on panels or to autograph books. I must be getting older and much more curmudgeonly because I used to enjoy going to sf, fantasy, horror, and mystery conventions more than anything. I still love to talk with friends and fans at cons and bookstores, and I love talking shop with other authors and agents and editors and publishers. What taxes me to no end (beside the IRS and the State of Illinois Department of Revenue) is the hassle of traveling these days. It often takes ten times longer to get checked in at airports than the flight itself takes, and it seems I usually get booked on flights that leave from the gates most distant from the main terminal. Several of my recent flights have been cancelled or delayed because of severe weather or mechanical problems. By the time I get to a convention and settled into a hotel room which always seems to be the room at the end of the hall most distant from an elevator, I feel too exhausted to enjoy the con. The arthritis in my knees becomes painful from all that walking and standing. And I suffer from nicotine withdrawal because not only can one not smoke on airplanes anymore, one cannot smoke in hotel rooms or bars either. No big deal. I don’t need to smoke, but I do like to smoke because I enjoy it. That’s probably a lie. But now, when I want a smoke at a convention, I do have to trudge all the way outdoors and away from the doorways themselves to stand in the cold and rain or snow. That takes extra time and effort I no longer have.

I used to write at least one new short story at each con, and I still squeeze in some writing time whenever I can. But novels require concentration to achieve continuity, and I can’t concentrate on my writing at conventions. Maybe other writers can, but I can’t. Besides, it seems silly to spend a small fortune to travel half-way across country to attend a convention and then spend most of the time inside my room writing. When I’m at a con, I want to meet people. I want to talk and listen and catch up on what’s happening in other people’s lives and careers. And I am constantly torn between my need to write and my need to communicate face to face.

You can sense my conflict in these paragraphs. I want to meet people and talk about writing. But I also want to write. Are they mutually exclusive endeavors?

I have known so many people who spend more time talking about writing than actually writing. I have done that myself from time to time, and my writing suffers for it. It’s better to let the writing speak for itself. Whenever someone asks me what my latest novel is about, I really want to reply, “Read the book and see for yourself.” Instead, I have memorized short elevator speeches to describe each of my novels. I can usually tell by the look in a person’s eyes if I’ve hooked them. It’s like watching readers browse in libraries and bookstores. People read the blurbs on the back cover and end-papers first. Then they open the book and read the first and sometimes last pages. They may even flip through the pages to scan some of the dialogue. Then they either put the book back on the shelf or add it to the pile they intend to check out or buy. You know when you see the eager glint in their eyes that they’ll buy the book because your words hooked them. That’s what I’m still learning to do with my elevator speeches. I need to give readers enough information to keep them interested, but not so much that they don’t need to read the novel to get the whole story. I want them to have that same wonderful look in their eyes after they’ve finished reading the entire novel and they simply can’t wait to rush out to find other books with my by-line.

Book marketing is as much an art as book writing. Finding the right words at the right time takes skill and practice. I’m still learning, and I learn best by doing. I know I need to get out there and talk to people about my books. Each time I go to a convention or attend an autographing, I learn more. Now I need to find the right balance between talking away my stories and writing what people want to read.

I’d rather be writing. Writing makes me happy.

But there’s something magical that happens when I witness that gleam in a reader’s eye, and seeing that gleam—that hunger for more—in a reader’s eye makes me ecstatically happy, too. It doesn’t matter if that gleam appeared because of something I’ve written or something another author has written. I love to share in the reader’s joy. Joy is contagious.

That’s why I write. And that’s why I go to conventions and do signings. I just wish there were more time to do both.

 

Monday, February 9, 2015

Operation Arcana is a fun read


            Writers learn to write by reading the works of other writers. We learn to write well by reading good stories and analyzing what works and what doesn’t. Here are some things I learned by reading Operation Arcana, an anthology of science-fictional war stories edited by John Joseph Adams, forthcoming from Baen Books in March 2015.

In “Rules of Enchantment,” the first story in Operation Arcana, you view things through the group mind of US Marines battling Orcs and Trolls in a modern version of Tolkien’s mythological universe. The story is ingenius, but the POV takes some getting used to. You see things through multiple eyes simultaneously, and you’re not quite sure who you are at any given moment. The Marines are on the other side of the rift, in a land where magic works as well as conventional weapons, and tactical spells like Tactician’s Weave and glamours to disguise magical beings as humans are commonplace and real. Well-written and full of action, this splendid tale sets the tone for the wonderful stories that follow.

            Jonathan Mayberry’s “The Damned One Hundred” is a retelling of the classic story of 300 Greeks who battled Persians at Thermopylae, except Mayberry adds witches and vampires to the mix to make the story more exciting. “Blood, Ash, Braids” is about witches, too, but modern-day (circa 1943) witches who fly planes instead of brooms. It’s also about giving one’s all for one’s country and one’s friends.

“The Guns of the Wastes” is a superbly-crafted tale of a shavetail lieutenant fresh from the academy encountering an alien enemy for the first time. Django Wexler flawlessly blends steampunk landcruisers, alien mechanical spiders, and military fiction into a more than satisfying story.

            “The Graphology of Hemorrhage” by Yoon Ha Lee could aptly have been re-titled “Shadow Soup.” To make shadow soup you must first catch a shadow, add whatever vegetables you can steal, and boil it long enough to make it palatable or nourishing. Lee provides lots of nourishment in this palatable story about shadow characters, love, war, and the meaning and making of words.

            “American Golem,” surprisingly, is directly related to “The Graphology of Hemorrhage.” Both stories are about war and the power of words, of symbols. The word golem itself means “my unshaped form.” Author Weston Ochse claims the Jews of Prague learned to make golems from the ancient Chinese. A Jew and a Navajo medicine woman create a half-human killing machine—a golem, a kachina--from the ashes of a dead American soldier. The symbols for revenge are etched on the golem’s forehead, and the blood of its maker assures the golem of immortality. The story is not only about fulfilling a mission and extracting revenge, but about self-sacrifice and what it means to be human. That theme—whether intended or unintended--seems to run through all of the stories in this marvelous book.

            “Heavy Sulfur” is a WWI story of trench warfare and magic. Author Ari Marmell weaves a spell of High Magick straight from the annals of the Golden Dawn. Both English and German forces use sorcerers and necromancers to win the Great War, and Corporal Cleary is caught in the middle. Like other characters in Operation Arcana, Cleary is called upon to make the supreme sacrifice.

            Hae Jung is a “Pathfinder.” As a People’s Republic nurse, Hae Jung tends dying soldiers in Korea in 1951. She is also a Pathfinder who guides the dying to their ancestors. T. C. McCarthy tells a heart-breaking tale of death and dying from the viewpoint of America’s Korean War enemy. This story is so well-written that I couldn’t stop reading despite the blood and horrors that assaulted my senses.

            Glen Cook is an old friend. He’s a quiet, unassuming kind of guy who loves books as much as I do. “Bone Eaters” is a Black Company tale, and Cook is a master craftsman. He is also a guest of honor at this year’s World Fantasy Con in Saratoga Springs, NY. One can learn a lot by reading Glen Cook. Cook’s style is a bit like Henry Kuttner and C. L. Moore at their best. Hungry ghosts, hunger incarnate, populate this story along with Croaker’s band of misfits. Chasing Midnight, a new addition to the company of wizards, is intriguing. Croker, the Annalist who worries about secret meanings hidden in words, records the events in his own words. He uses images like “Darling had us drafted and rolling as quick as it took the buzzard family to complete a couple of circles around the sky.” Glen Cook is always a fun read.

            “Bomber’s Moon” is about flying with the angels. It has been said that if God had meant man to fly, He would have given man wings. But with Hitler forming a pact with the devil, God has chosen sides and has granted man wings. The Archangel Uriel flies with the bomber’s crew, the bomber’s cannon have been replaced with water cannons spraying Holy water, the bombs have been blessed, the bullets have crosses etched into the lead. What could possibly go wrong? Himmler and Goebbels are in Dresden conjuring demons, and the crew heads to Dresden to destroy the city. What happens when the plane is hit by flak, their guardian angel deserts them, and the men are left without a prayer? A pacifist priest steps in and adds yet another complication to the story. Author Simon R. Green tells a gripping story that keeps the reader turning pages until the end.

            I got to sit next to Seanan McGuire during an autographing session at Windycon. “In Skeleton Leaves” is the first Seanan McGuire story I’ve read. Set in a nightmare version of Peter Pan’s Neverland where The Pan is female and Wendys are a dime a dozen, this gender-bending tale of Lost Girls and Boys gives new meaning to the fun and games of childhood play. When Pans grow up or die, they are replaced by another Pan and the never-ending war in Neverland between the Pirates and the Lost Children continues forever. Pans are liars and fliers. And McGuire adds a few unexpected twists and turns to the tale before one final twist of the knife. If this is an example of McGuire’s imagination, I want to read all of her writing.

            The entire anthology is lots of fun. There are a few important lessons to be learned about war and writing and the sacrifices that both require.

 

Operation Arcana, edited by John Joseph Adams. To be published in trade paperback March 3, 2015 by Baen Books. $15.00. Available now for pre-order discount at Amazon.com and Barnesandnoble.com. Full Disclosure: Paul Dale Anderson was provided a free Advance Reading Copy in exchange for an honest review.