Zippered Flesh 3

Zippered Flesh 3: Yet More Tales of Body Enhancements Gone Bad, edited by Weldon Burge (Smart Rhino Publications, October, 2017), contains nineteen stories, more than half of which are new. Reprints are by Billie Sue Mosiman, William F. Nolan, Jason V. Brock, Jack Ketchum, Graham Masterton, Sandra R. Campbell, and James Dorr.

The book leads with Mosiman’s “Horns, Teeth, and Knobs”, a viciously twisted tale with a shocking ending. Billie Sue is a wonderful writer, and this story showcases her skills. It’ll make you think twice about who your real friends are.

“Upgraded” by Shaun Meeks is about teenaged angst over acquiring the latest and greatest electronic gadget. “Going Green” by Christine Morgan has a similar theme, but it’s as different as night from day, the language rich and verdant, the futuristic gizmos even farther outside the box. “Worm” by Jeff Menapace leaves one feeling hungry. “Reduced to Tears” by Adrian Ludens turns body mutilation into a religious observance, proving less is more.

“A New Man” by William F. Nolan tells what bad things might happen if there’s a high-tech software glitch. “Transposition” by Jason V. Brock tells of a face-transplant gone terribly wrong. “The Rose” by Jack Ketchum is about a rose tattoo come to life. “Consume” by Daniel I. Russell is another “less is more” story with scary religious overtones of a supernatural nature.

“All Will Turn to Gray” by Jezzy Wolfe is a remarkable story, textured in rich hues and overtones unlike anything you’ve seen before. “Invisible” by E. A. Black is a meaty tale of repressed anger. “And the Sky was Full of Angels” by L. L. Soares is about coming home from war a changed man. “Shopping Spree” by Meghan Arcuri imagines Photoshopping people. “Closer” by Charles Colyott is a wonderfully poignant and romantic story you really should read. It’s the perfect emotional segue to “Dog Days” by Graham Masterton, another real tear-jerker.

“Switch” by Jasper Bark is extreme horror, very graphic, that may offend some readers. But Krasinski is a real asshole in more ways than one, and he deserves whatever bad juju or bad dodo comes his way. “Hypochondria” by Michael Zeigler tenderly tells of the dangers of medical misdiagnosis and afflictions of the heart. “Gehenna Division, Case #609” by Sandra R. Campbell furnishes a guided tour though Hell. And “Golden Age” by James Dorr celebrates the pioneering tradition that connects past generations with future generations.

My three favorite stories are: “All Will Turn to Gray” by Wolfe, “Horns, Teeth, and Knobs” by Mosiman, and “Shopping Spree” by Arcuri. “Dog Days” by Masterton is also exceptional, and one of the most satisfying stories I’ve read this year. “Going Green” by Morgan is so original, timely, and well-written it deserves special mention (and maybe a Stoker). Kudos to Burge for putting together another fine anthology of cutting-edge fiction.

　

Myths of Book Marketing Part III

Myths of Book Marketing Part III

Jack Ketchum proved that using a pseudonym can work well if you use it consistently. My problem was I used a different name each time I sold a down-and-dirty. I sold my first horror story to Dave Silva at The Horror Show as “Dale Anderson.” There are a lot of Dale Andersons out there, and almost as many Paul D. Andersons. I’ve even run across a few Paul Dales and even one or two Paul Dale Andersons. I’ve used Paul Dale Anderson for all of my horror and thriller fiction since 1984. I consider it my brand name. I do still use pseudonyms for contemporary romances and some erotic tales told from a feminine viewpoint if I feel a female name is necessary to sell the story.

                One of the problems with using my full name is the sheer length. It requires sixteen characters plus two blank spaces. It takes up too much space on the cover. One way around that is to have Paul Dale on one line and Anderson below it. If I want my name to be displayed consistently on every cover, I should request my first and second names on the first line, my last name on the second, and the title below it. Cover illos could consist of tools described in the story: Claw Hammer, Butcher Knife, Box Cutter, Meat Cleaver, Pickaxe, Icepick, etc., surrounded by a pool of blood.

                Would you buy a book like that?

                Lee Child’s recent Reacher covers have lines converging to a diminishing point like the contrail of a bullet streaking toward a target.  Book sellers tell me the cover instantly attracts attention and the books are selling like hot cakes when displayed face-out. People still do buy a book for its cover.

                I buy books because they have great writing that keep me reading. But, like everyone else, I’m attracted by covers and by names of authors I recognize. I depend on word-of-mouth recommendations, reviews, and even blurbs to direct me to new works by authors I’ve never heard of before. When a book blows me away, as Gone Girl did, I spread the word. Word-of-mouth is still the best marketing tool out there. I never would have purchased and read Gone Girl solely for its cover or the name of its author.

  To be continued….